It’s a catch-all for many kinds of cleaning and non-cleaning products in co-mingled disarray. Cleaning rags sit on top of spray bottles. Paper towel rolls meander. A Trigger Sprayer(KEXON) cans, sponges, tools and even food products vie for the same real estate. As for trigger spray bottles, their bulbous, inefficient forms don’t help matters. Much under-sink terrain is marked by wall-to-wall underbrush, with trigger heads sprouting like treetops above the fray.
The women I talked to count on the color of the spray head standing above the crowd to identify the product. But, even though the spray heads are color coded, there’s still some trial and error, as they pick up and drop the sprayers a few times until the right ones are located. See any opportunities so far? Some of these women place products in duplicate locations. Others transport a collection of cleaning paraphernalia from central storage to the in-use location. It’s clear that, for those who transport products around the home, there is an opportunity to help them manage multiple bottles along with other cleaning supplies.
For example, women had great things to say about the new Lysol Food Service Sanitizer spray bottle. Not as a cleaner, mind you (it isn’t one). But they liked how its very thin profile made it right for easy storage and multiple-bottle, one-handed transport. Some even said that they would store a bottle with that same profile in multiple locations. Read that to mean multiple purchases and faster use-up rates!
Click Lotion Pump to learn about more information