As part of our urban forestry work, The Intertwine Alliance created an event called Plant Off to engage youth teams in planning, promoting and leading tree planting events in their neighborhoods. With the support of 10 public, private and nonprofit partners, two teams of racially diverse youth organized, promoted and led tree planting events in their communities on Nov. 1, 2014.
The youth participated in a series of workshops where they learned the importance of trees to watersheds, developed a plan for their planting sites, worked with a marketing and public relations firm to produce and implement an advertising campaign, served as leaders of the planting events, and reported their results at a conference of more than 200 conservation leaders.
The events helped kick off an Intertwine Project called Tree for All that planted more than 1 million native trees and shrubs in a year -- and continues to expand and plant more trees. As part of the Nov. 1 effort, more than 16,000 trees were planted on almost 12 acres. The youth teams were able to attract a much more diverse group of participants than similar events in the past, and for many participants this was their first conservation-oriented events.